Best Influencer Marketing Platform
With the rapid growth of influencer marketing across the globe, it’s projected to reach $32.5 billion (source: Statista). The approach & process to implementing influencer marketing campaigns is also evolving. Traditional methods are becoming obsolete, as brands now increasingly rely on influencer marketing platforms to automate their campaigns and reduce manual effort. 73% of marketers believe influencer marketing can be largely automated by AI (Source: Influencer Marketing Hub).
In order to automate your influencer marketing efforts and take your campaigns to the next level, it’s crucial to consider the best influencer marketing platform. However, choosing the right platform is not as easy as it seems.
Stay tuned to learn how to consider the best influencer marketing tool.
The best thing about utilizing the best influencer marketing platform like Viral Pitch is its comprehensive end-to-end campaign management features. This tool doesn’t just discover influencers, but also automates the entire campaign from influencer discovery and outreach to idea generation, campaign management, payments, and automated reporting to optimize ongoing campaigns all on a single platform
Stay tuned to learn how to consider the best influencer marketing tool.
Factors to Consider While Choosing the Best Influencer Marketing Platform.
Influencer Database
The platform should have a large influencer database to provide brands with a wide range of options when selecting the right influencers for their campaigns, as choosing the right influencer is a crucial factor in executing successful campaigns. A well-matched influencer ensures your budget is spent effectively, leading to higher conversions.
AI-Powered Features For Shortlisting Influencers
A perfect tool for influencer marketing must have AI powered features to shortlist influencers by audience type, audience age, language, influencer niche, country, followers range, gender, ethnicity, brand collaborations, bio, keywords and more. Like there is a growing influencer marketing platform named Viral Pitch it has ample of features to shortlist influencers because it is developed by using advanced AI powered technology.
Influencer Outreach Feature
There are very few tools offering outreach features except viral pitch. This feature streamlines the process of connecting brands and influencers by providing contact and email of the creators or influencers.
Even Brands can send auto generated bulk emails to influencers and auto follow up accordingly to make communication hassle free. 65% of marketers say that coordinating communication with influencers is one of their top challenges during campaign execution.
(Source: Influencer Marketing Hub, 2023)
Auto Campaign Management
Auto Campaign Management doesn't just help in campaign management, it provides amazing insights to make campaigns more effective.
Auto campaign management features analyze vast amounts of data (engagement rates, audience demographics, past performance) to recommend the best influencers for a campaign, reducing guesswork and improving ROI.
Apart from auto-recommendation, this feature also enables the campaign workflow to be structured and organized to ensure the smooth timelines of campaign execution, implementation, and optimization. Moreover, some tools, like Viral Pitch, offer a dedicated space within their platform where influencers can upload their content, such as videos and reels and receive feedback directly from brands, eliminating the need to rely on emails or WhatsApp for communication.
Payments and Agreements
The auto payment and agreement feature is more than just a time-saving convenience; it's a trust-building mechanism that brings structure, compliance, and transparency to influencer collaborations. In the influencer marketing industry, where payment delays and unclear contractual terms are common issues, automating these processes signals professionalism and reliability.
As 30–40% of influencers report experiencing late payments, underpayment, or outright non-payment from brands (Source: Influencer Pay Gap Survey, 2023). To Automate this process reduces workload, builds trust, and improves the influencer experience, resulting in better performance and long-term relationships.
Auto-generated agreements ensure that expectations, deliverables, usage rights, and timelines are clearly defined and mutually accepted upfront - minimizing disputes and legal risk. As 1 in 3 influencer agreements face minor to major disagreements, often due to vague deliverables, revision requests, or exclusivity clauses.
Auto Campaign Reporting Feature
67% of influencer marketers struggle to create campaign reports because they don’t have the right tools and are stuck using unstructured spreadsheets. That’s where Viral Pitch steps in with the best solution, the first-ever auto campaign reporting feature in the market.
This feature automatically fetches the campaign data and key performance metrics, like reach, ROI, and engagement. It then puts everything into a clean, easy-to-understand report that’s ready to download and share - no manual work needed.
So instead of wasting hours putting reports together, marketers can get professional, insightful campaign summaries in just a few clicks, making it super easy to show results and optimize future campaigns.
Conclusion
An influencer marketing platform is considered the best when it offers all the essential features: discovery, outreach, auto campaign management, automated payments and agreements, and automated campaign reporting.
After analyzing and evaluating several tools, we found Viral Pitch is one of the best influencer marketing platform or tool for both brands and influencers. Apart from core features, Viral Pitch also gives opportunities to influencers to maximize their earnings by applying for affiliate programs offered by brands. It also includes WhatsApp and Zalo chat integration, making communication between influencers and brands seamless. Hence, Viral Pitch stands out as a top influencer marketing tool.