There are many things cliché that work even now. For starters, gifting roses to your partner or going all the way to a romantic dinner.
But when it comes to marketing, you can’t be forever stuck on the traditional-cliché approaches. People are moving online, and when your target audience is online, what good is offline doing to you?
Traditional marketing is about newspapers, pamphlets, magazines etc. while digital marketing is all you see on your screens, be it social media or websites. Most of us don’t even read newspapers anymore, since there are ample apps out there that will give you instant news on the go.
Similarly when it comes to marketing, engaging digitally with the audience will benefit you more than you can think of.
Now traditional marketing once executed cannot be updated. A static print ad is more of what’s done is done. Any new change would require a new print and hence more budget. While this may not seem like a huge factor, it does make a big difference in the long run.
The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into returning customers. All the while staying true to your budget expectations.
Take the example of Guinness. In order to reach a broader and younger audience, Guinness expanded their digital marketing horizons by making video content specifically for Facebook and Instagram. Rather than just reformatting their TV commercials, they filmed their campaigns as social first videos by composing the shots specifically with both Facebook and Instagram in mind.
The result was a visually stunning and impactful social media campaign about Compton cowboys caring for their horses in California. Perfectly trendy and sharable Instagram fodder.
In a nutshell, digital marketing will help you in the following ways:
- More options for engagement
Social media practically lets you see what your audience thinks of your brand and marketing efforts. If your marketing has been shared, liked and had plenty of positive comments, you know you’re doing something right. And there’s always scope for improvement.
- Easy to measure your campaigns
On the flipside to traditional marketing, the specifics of digital marketing tracking is exceptionally in depth. It makes it easier to phrase your next marketing move.
- Makes clever targeting possible
If you have the tools to specifically target a 29 year old who loves Cluedo and drinking Guinness then surely you can also create perfectly tailored content?
While traditional marketing is still effective, the thing is that it’s not the only way to make your product popular among your target market. Today, technology has grown ten folds and is enabling businesses to connect to their audience like never before. There is little risk and great reward. That’s not a combo you see often in the business world.