In these difficult occasions of social separating and stay-at-home lock down, residents have been limited to their homes and are totally subject to telecom systems. Vodafone has taken its pug and ZooZoos back to pass on basic messages on security and asking clients to continue every day assignments from home through the Vodafone arrangement.
Vodafone has been speaking with its clients under two expansive subjects – #StayHomeGoDigital and #HereForYou. Under the main subject, Vodafone has been imparting about the different ways clients can use the advantages of the brand’s computerized touch points. While #HereForYou is about different activities that VIL has attempted to guarantee that its clients stay associated in all conditions.
Vodafone has now propelled an open help crusade and brought back ZooZoos to strengthen the requirement for social removal.Also, vodafone as of late discharged another video highlighting the pug with the ‘#StayHomeStaySafe’ message. Telecom systems are the main window to the outside world, to simply being in contact with other people, to remain associated with anything by any stretch of the imagination.
Pug fortifies the significance of remaining at home and remaining associated with Vodafone in these troublesome conditions. The pug flawlessly passes on the message – Our system is at home with you. Remain at home, remain safe. Remain associated with Vodafone. #StayHomeStaySafe.
Clarifying the reason behind bringing back the notorious pug and Zoozoos to pass on a significant social message, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, stated, “In the present conditions, telecom systems are our lone window to the outside world, to simply being in contact with other individuals, to remaining associated with anything by any stretch of the imagination. While VIL has been going the additional mile to keep the country associated, we thought it’s a great opportunity to bring back our best-cherished symbols – Pug and Zoozooz – to fortify the significance of remaining at home, remaining safe and remaining associated with Vodafone in these troublesome conditions. We felt that these much-cherished symbols would be impeccable to engage the feelings of Indians, encouraging them to remain safe at home and remain occupied with the Vodafone organization.”
Kiran Antony, Chief Creative Officer, Ogilvy India stated, “Individuals will in general look for nature in questionable occasions to feel good. Also, that is the place loveable brand properties can assume a significant job. More than for the wistfulness factor, we likewise brought back the pug to stand apart from the remainder of the advertisements conveying a similar message. With some shrewd altering, we figured out how to reseason an old advertisement to convey this significant message.”