Few months back, Adobe announced a new partnership with Amazon to provide the sellers on Amazon with a first-party selling experience called Magento Commerce. According to official sources, this partnership is a gateway for the sellers to scale up their business and stay in the game even during peak shopping days, with the help of logistical services from Amazon but on the platform provided by Adobe. Let us take a closer look at what this partnership could mean for the future of ecommerce.
According to industry experts, this move can be beneficial for Adobe since it has been trying to enter this sector since quite some time now. It is targeting the Small and Medium Enterprises (SMEs) and wants to avoid the image of only a large enterprise platform. As a result of this partnership, small retailers will be able to run their own web stores without the administrative interference of a third-party platform like Amazon, while still taking logistical advantage of their affiliation with the ecommerce giant. As such, it is a win-win situation. On the plus side for Amazon, this deal is not unique with Adobe. It has similar arrangements with Shopify and BigCommerce, which are levelling the playing field. Now multiple channels and retailers involved in SMEs can take advantage of Amazon’s delivery, returns and customer services, which have been the benchmark of the industry since many years now. This is also a great way to encourage new players to enter the market, who will be able to reach out to a larger customer base through these platforms than they could have through their own websites. They will continue to be able to show their core ethics and personality on the website, which can be instrumental in bringing new customers. In fact, this is one of the most novel features of Amazon and it is great that this partnership has left it intact.
On the whole, this deal makes plenty of room for old and new SMEs to bring their products to a large base of customers without the incurred expense of having to maintain inventory and promote their business all by themselves, along with the management of logistics. For all these benefits, the retailers are ready to pay the fees to Amazon. Whether this will be a prudent decision, only the numbers will tell.